Black Rifle Coffee Menu: Complete Guide to America’s Veteran-Owned Coffee Experience
Black Rifle Coffee Company has transformed from a veteran-owned startup to a national coffee powerhouse, offering premium roasts and a unique cafe experience. This comprehensive menu guide covers every drink, food item, and merchandise option available at Black Rifle Coffee locations and online, helping coffee enthusiasts discover their perfect brew.
What Makes Black Rifle Coffee Menu Different
Black Rifle Coffee Company (BRCC) distinguishes itself through military-inspired branding, commitment to hiring veterans, and bold, high-caffeine roasts. Founded by former Green Beret Evan Hafer in 2014, the company combines specialty coffee culture with patriotic values.
Key Features:
- Veteran-owned and operated since 2014
- Premium small-batch roasted coffee beans
- Higher caffeine content than standard coffee shops
- Military-themed drink names and merchandise
- Physical cafes and robust online ordering
- Supports veteran employment and causes
Black Rifle Coffee Drink Menu
Hot Coffee Options
Black Rifle Coffee emphasizes bold, strong coffee with signature roasts developed for high-energy consumers.
| Drink Type | Sizes | Description | Price Range |
|---|---|---|---|
| Drip Coffee | 12oz, 16oz, 20oz | Rotating single-origin roasts | $2.99-$4.49 |
| Americano | 12oz, 16oz, 20oz | Espresso with hot water | $3.49-$4.99 |
| Espresso | Single, Double | Straight espresso shots | $2.49-$3.49 |
| Cappuccino | 12oz, 16oz | Espresso with steamed milk foam | $4.49-$5.49 |
| Latte | 12oz, 16oz, 20oz | Espresso with steamed milk | $4.99-$6.49 |
| Mocha | 12oz, 16oz, 20oz | Latte with chocolate | $5.49-$6.99 |
Signature Hot Drinks:
Gunship ($5.49-$6.99) Black Rifle’s signature mocha featuring:
- Double espresso shots
- Rich chocolate
- Steamed milk
- Whipped cream topping
- Available hot or iced
Silencer Smooth ($4.99-$6.49) Smooth vanilla latte with:
- Espresso base
- Vanilla syrup
- Steamed milk
- Less intense than standard roasts
Freedom Fuel ($5.99-$7.49) Maximum caffeine energy drink featuring:
- Triple espresso shots
- Your choice of flavor
- Energy boost formula
- Popular with early risers
Cold Coffee Beverages
Iced Coffee Selection:
| Drink | Description | Customization | Price |
|---|---|---|---|
| Iced Coffee | Cold brew or iced drip | Cream, sugar, flavors | $3.49-$4.99 |
| Cold Brew | Smooth, less acidic | Black or with milk | $4.49-$5.99 |
| Iced Americano | Espresso over ice | Milk optional | $3.99-$5.49 |
| Iced Latte | Espresso with cold milk | Flavored syrups available | $5.49-$6.99 |
| Iced Mocha | Chocolate and espresso | Whipped cream | $5.99-$7.49 |
Cold Brew Specialties:
Murdered Out ($5.49-$6.99) Black Rifle’s signature cold brew:
- Nitro cold brew option
- Smooth, creamy texture
- High caffeine content
- Served black or with cream
Frost Line ($6.49-$7.99) Blended frozen coffee drink:
- Ice-blended coffee base
- Flavor options (vanilla, mocha, caramel)
- Whipped cream
- Similar to frappuccino style
Espresso Drink Customizations
Milk Options:
- Whole milk (standard)
- 2% milk
- Almond milk (+$0.75)
- Oat milk (+$0.75)
- Heavy cream
- Half-and-half
Flavor Shots ($0.75 each):
- Vanilla
- Caramel
- Hazelnut
- Mocha/Chocolate
- Sugar-free vanilla
- Sugar-free caramel
- Pumpkin spice (seasonal)
- Peppermint (seasonal)
Add-Ons:
- Extra espresso shot: $1.00
- Whipped cream: $0.50
- Alternative milk: $0.75
- Flavor pump: $0.75
Black Rifle Coffee Roast Selection
Available Coffee Roasts
BRCC offers rotating coffee roasts with military-themed names, available as drip coffee or for purchase as whole beans.
Light Roasts:
Silencer Smooth ($16.99/12oz bag)
- Light roast blend
- Smooth, mild flavor
- Lower acidity
- Notes: chocolate, nuts, citrus
- Best for: New coffee drinkers
Medium Roasts:
Just Black ($16.99/12oz bag)
- Classic medium roast
- Balanced flavor profile
- Most popular roast
- Notes: chocolate, brown sugar
- Best for: Everyday drinking
AK-47 Espresso Blend ($17.99/12oz bag)
- Medium-dark roast
- Designed for espresso
- Bold, smooth
- Notes: dark chocolate, caramel
Dark Roasts:
CAF (Caffeinated AF) ($17.99/12oz bag)
- Extra dark roast
- Maximum caffeine content
- Intense, bold flavor
- Notes: dark chocolate, smoke
- Best for: High-energy needs
Beyond Black ($16.99/12oz bag)
- Dark French roast
- Strong, robust
- Low acidity
- Notes: dark cocoa, roasted nuts
Murdered Out ($17.99/12oz bag)
- Ultra-dark roast
- Designed for cold brew
- Smooth when cold-extracted
- Notes: chocolate, molasses
Decaf and Specialty Options
Decaf Freedom Roast ($16.99/12oz bag)
- Medium roast
- Swiss water processed
- Full flavor without caffeine
- Notes: caramel, nuts
Seasonal Roasts (prices vary)
- Pumpkin Spice (fall)
- Peppermint Mocha (winter)
- Limited edition collaborations
- Holiday blends
Black Rifle Coffee Food Menu
Breakfast Items
Black Rifle Coffee cafes offer breakfast foods designed to pair with strong coffee.
Breakfast Sandwiches ($6.99-$8.99)
Operator Breakfast Sandwich
- Fried egg
- Bacon or sausage
- Cheese
- English muffin or croissant
Green Beret Burrito
- Scrambled eggs
- Choice of meat
- Cheese, peppers, onions
- Flour tortilla
- Salsa and sour cream
Morning Mission Bagel
- Toasted bagel
- Cream cheese or butter
- Add bacon/sausage (+$2)
Lunch Menu Options
Sandwiches and Wraps ($8.99-$11.99)
| Item | Description | Price |
|---|---|---|
| Tactical Turkey | Turkey, bacon, avocado, lettuce, tomato | $9.99 |
| Combat Club | Turkey, ham, bacon, cheese, veggies | $10.99 |
| Recon Wrap | Grilled chicken, bacon, ranch, lettuce | $9.99 |
| Veteran’s Veggie | Hummus, avocado, cucumber, tomato, sprouts | $8.99 |
Salads ($8.99-$10.99)
- Caesar salad with optional grilled chicken
- Southwest salad with black beans and corn
- Garden salad with choice of dressing
- Add protein: chicken (+$3), bacon (+$2)
Bakery and Snacks
Pastries ($3.49-$4.99)
- Croissants (plain, chocolate, almond)
- Muffins (blueberry, chocolate chip, banana nut)
- Scones (seasonal flavors)
- Danish pastries
Protein Options ($4.99-$6.99)
- Protein bars (various flavors)
- Hard-boiled eggs (2-pack)
- Greek yogurt parfait
- Mixed nuts
Cookies and Treats ($2.99-$4.49)
- Chocolate chip cookies
- Oatmeal raisin cookies
- Brownies
- Rice crispy treats
Black Rifle Coffee Energy Drinks
Canned Energy Drink Line
BRCC produces ready-to-drink energy beverages available at cafes and retailers.
Freedom Fuel Energy Drinks ($3.99-$4.99 per can)
| Flavor | Caffeine | Calories | Features |
|---|---|---|---|
| Original | 200mg | 15 | Sugar-free, clean energy |
| Orange Sunrise | 200mg | 15 | Citrus flavor, vitamins |
| Tropical Lightning | 200mg | 15 | Pineapple mango blend |
| Arctic Thunder | 200mg | 15 | Berry flavor, B vitamins |
Benefits:
- 200mg caffeine per 12oz can
- Sugar-free formulation
- Zero artificial colors
- B-vitamin complex
- Natural caffeine sources
Black Rifle Coffee Merchandise Menu
Apparel and Gear
BRCC locations sell branded merchandise alongside coffee.
Clothing ($24.99-$49.99)
- T-shirts with military-themed designs
- Hoodies and sweatshirts
- Hats (trucker, fitted, tactical)
- Long-sleeve shirts
- Tank tops
Drinkware ($14.99-$34.99)
- Travel mugs (insulated)
- Coffee mugs (ceramic)
- Tumblers (stainless steel)
- Pint glasses
- Water bottles
Accessories ($9.99-$39.99)
- Patches and stickers
- Keychains
- Coffee brewing equipment
- Grinders
- French press
Black Rifle Coffee Subscription Service
Coffee Club Options
Monthly Subscription Plans:
| Plan Type | Frequency | Discount | Best For |
|---|---|---|---|
| Coffee Club | Every 2 weeks | 10% off | Heavy drinkers |
| Monthly Delivery | Every 4 weeks | 10% off | Moderate consumers |
| Quarterly Box | Every 3 months | 15% off | Variety seekers |
Subscription Benefits:
- Automatic delivery schedule
- Never run out of coffee
- Exclusive subscriber roasts
- First access to limited editions
- Free shipping on orders over $50
- Cancel or modify anytime
Customization Options:
- Choose roast types
- Select grind size (whole bean, coarse, medium, fine)
- Adjust delivery frequency
- Mix different roasts in one order
Pricing and Value Comparison
Menu Price Overview
| Category | Price Range | Average |
|---|---|---|
| Hot Coffee | $2.99-$4.49 | $3.74 |
| Espresso Drinks | $4.49-$6.99 | $5.74 |
| Cold Brew | $4.49-$5.99 | $5.24 |
| Food Items | $3.49-$11.99 | $7.74 |
| Bagged Coffee | $16.99-$17.99 | $17.49 |
| Energy Drinks | $3.99-$4.99 | $4.49 |
Cost Comparison vs Competitors
Price Positioning:
| Chain | Medium Latte | 12oz Coffee Bag | Energy Drink |
|---|---|---|---|
| Black Rifle | $5.49 | $16.99 | $3.99 |
| Starbucks | $5.25 | $14.95 | $3.95 |
| Dunkin’ | $4.49 | $9.99 | $3.49 |
| Local Cafe | $5.50-$7.00 | $16.00-$20.00 | N/A |
Black Rifle Coffee positions itself as premium-priced with higher quality and caffeine content to justify the cost.
Nutritional Information
Calorie Counts
Black Coffee Options:
| Drink | Size | Calories | Caffeine |
|---|---|---|---|
| Drip Coffee | 16oz | 5 | 310mg |
| Cold Brew | 16oz | 5 | 250mg |
| Americano | 16oz | 10 | 225mg |
| Espresso | Double shot | 10 | 150mg |
Specialty Drinks (with whole milk):
| Drink | Size | Calories | Sugar | Caffeine |
|---|---|---|---|---|
| Latte | 16oz | 220 | 18g | 150mg |
| Cappuccino | 16oz | 140 | 12g | 150mg |
| Mocha | 16oz | 360 | 35g | 175mg |
| Iced Latte | 16oz | 190 | 15g | 150mg |
Reducing Calories in Orders
Lower-Calorie Modifications:
- Request almond milk or oat milk (saves 30-50 calories)
- Skip whipped cream (saves 80-100 calories)
- Use sugar-free syrups (saves 60-80 calories per pump)
- Order smaller sizes
- Choose Americano over latte (saves 150+ calories)
High-Caffeine Options
Maximum Caffeine Drinks:
- CAF drip coffee (16oz): 340mg
- Triple-shot Americano: 300mg
- Freedom Fuel energy drink: 200mg
- Cold brew (20oz): 300mg
Black Rifle Coffee is known for higher caffeine content compared to competitors, appealing to military personnel and early morning workers.
Black Rifle Coffee Cafe Locations
Physical Store Experience
Cafe Features:
- Military-themed decor and ambiance
- Merchandise displays
- Comfortable seating areas
- Free Wi-Fi
- Drive-through at select locations
- Veteran-friendly environment
Current Locations: Black Rifle Coffee operates company-owned and franchise locations across the United States, with concentrations in:
- Texas (multiple locations)
- Florida
- Tennessee
- South Dakota
- Expanding nationwide through franchising
Franchise Model
BRCC offers franchise opportunities for veterans and supporters who want to open their own location. Franchise requirements include:
- Initial investment: $500,000-$750,000
- Military affiliation preferred
- Business experience
- Commitment to brand values
Online Ordering and Mobile App
BRCC App Features
Mobile App Benefits:
- Order ahead for pickup
- Mobile payment options
- Track orders in real-time
- Earn rewards points
- Exclusive app-only deals
- Store locator with directions
Rewards Program:
- Earn 1 point per $1 spent
- 100 points = $5 reward
- Birthday rewards
- First purchase bonus
- Member-only promotions
Online Store Experience
Website Ordering:
- Full coffee and merchandise catalog
- Subscription management
- Customer reviews and ratings
- Brewing guides and recipes
- Free shipping over $50
- Auto-reorder favorite items
Black Rifle Coffee Company Values
Veteran Commitment
Supporting Veterans:
- Hires primarily veterans and military spouses
- Donates portion of profits to veteran causes
- Partners with veteran organizations
- Provides transition support programs
- Offers franchise opportunities to veterans
Charitable Initiatives:
- BRCC Foundation supports veteran causes
- Emergency response coffee donations
- Scholarship programs for military families
- Community outreach programs
Quality and Sourcing
Coffee Standards:
- Small-batch roasting in Utah
- Premium arabica beans
- Direct trade relationships
- Quality control testing
- Fresh roast guarantee
- Roast-to-order for online purchases
Seasonal Menu Items
Holiday and Limited Offerings
Fall/Winter Specials:
- Pumpkin Spice Latte (September-November)
- Peppermint Mocha (November-January)
- Holiday roast coffee beans
- Gingerbread flavored drinks
- Eggnog latte (December)
Spring/Summer Options:
- Cold brew variations
- Fruit-infused iced coffees
- Lighter roast profiles
- Tropical energy drink flavors
- Iced seasonal lattes
Limited Edition Roasts: BRCC regularly releases collaborative roasts with:
- Military units
- Veteran organizations
- Patriotic causes
- Special commemorative blends
Check the website or app for current seasonal offerings.
Tips for Ordering at Black Rifle Coffee
First-Time Visitor Strategy
Recommended First Orders:
For Coffee Purists:
- Start with Just Black drip coffee
- Try cold brew if you prefer smooth
- Sample different roasts before committing
For Espresso Lovers:
- Gunship (signature mocha)
- Silencer Smooth (vanilla latte)
- Cappuccino with extra shot
For Energy Seekers:
- CAF drip coffee (maximum caffeine)
- Freedom Fuel drink
- Cold brew with extra shot
Customization Recommendations
Popular Modifications:
- Add extra espresso shot to any latte (+$1)
- Request light ice for more coffee in cold drinks
- Try half-sweet for less sugar
- Ask for coffee “extra hot” for longer-lasting warmth
- Order drinks “upside down” for layered effect
Money-Saving Tips
Value Strategies:
- Join Coffee Club: Save 10% on subscription orders
- Order Larger Sizes: Better per-ounce value
- Bring Reusable Cup: Some locations offer discount
- Download App: Access exclusive mobile deals
- Buy Beans Online: Cheaper than daily cafe visits
- Veteran Discount: Ask about military discounts
Dietary Accommodations
Special Diet Options
Dairy-Free Choices:
- All black coffee and cold brew
- Americanos
- Espresso shots
- Drinks with almond or oat milk
- Black iced coffee
Keto-Friendly Options:
- Black coffee (zero carbs)
- Americano with heavy cream
- Espresso with sugar-free syrup
- Cold brew with cream (no milk)
- Bulletproof-style coffee available
Vegan Options:
- Coffee with oat milk or almond milk
- Select food items (check with location)
- Energy drinks (most flavors)
- Some bakery items
Sugar-Free Modifications:
- Sugar-free vanilla syrup
- Sugar-free caramel syrup
- Stevia or alternative sweeteners available
- Black coffee naturally sugar-free
Black Rifle Coffee vs Competitors
Unique Selling Points
What Sets BRCC Apart:
- Veteran-owned and operated focus
- Higher caffeine content across menu
- Military-themed branding and culture
- Premium small-batch roasting
- Strong community connection
- Patriotic values alignment
Comparison to Major Chains
Starbucks vs Black Rifle:
- BRCC: Higher caffeine, veteran focus, bolder roasts
- Starbucks: Wider selection, more locations, lighter options
Dunkin’ vs Black Rifle:
- BRCC: Premium positioning, specialty coffee focus
- Dunkin’: Lower prices, faster service, breakfast emphasis
Local Coffee Shops vs Black Rifle:
- BRCC: Consistent quality, patriotic brand, veteran support
- Local: Unique atmosphere, community ties, artisan focus
Frequently Asked Questions About Black Rifle Coffee Menu
What is Black Rifle Coffee known for?
Black Rifle Coffee is known for being a veteran-owned coffee company that produces high-caffeine, bold roasts with military-themed names. Founded by former Green Beret Evan Hafer in 2014, BRCC emphasizes hiring veterans, supporting military causes, and delivering premium quality coffee with significantly higher caffeine content than most competitors.
How much caffeine is in Black Rifle Coffee?
Black Rifle Coffee contains significantly more caffeine than standard coffee shops. A 16oz drip coffee has approximately 310mg of caffeine, compared to Starbucks’ 310mg in a 20oz. The CAF (Caffeinated AF) roast contains even more at 340mg per 16oz serving. Their Freedom Fuel energy drinks contain 200mg per 12oz can.
Where can I buy Black Rifle Coffee products?
You can purchase Black Rifle Coffee at their physical cafe locations across the US, through their website with nationwide shipping, via their mobile app, at select grocery stores and gas stations, and through subscription delivery services. Their bagged coffee costs $16.99-$17.99 per 12oz bag online, with free shipping on orders over $50.
Does Black Rifle Coffee offer military discounts?
Yes, Black Rifle Coffee offers military discounts to active duty service members, veterans, and military spouses at most locations. The discount typically ranges from 10-20% off purchases. Customers should present valid military ID at checkout. Additionally, the company prioritizes hiring veterans and donates portions of profits to veteran causes.
What is the most popular Black Rifle Coffee roast?
Just Black is the most popular roast at Black Rifle Coffee, offering a balanced medium roast with chocolate and brown sugar notes perfect for everyday drinking. CAF (Caffeinated AF) is the second most popular for those seeking maximum caffeine, while Murdered Out is favored by cold brew enthusiasts for its smooth, ultra-dark profile.
Are there vegan options at Black Rifle Coffee?
Yes, Black Rifle Coffee offers vegan options including all black coffee and cold brew drinks, espresso-based beverages with oat milk or almond milk (add $0.75), sugar-free syrups, and their Freedom Fuel energy drinks. Some locations also offer select vegan food items, but availability varies by location—check with your specific cafe.
How does Black Rifle Coffee subscription work?
The Coffee Club subscription delivers fresh-roasted coffee to your door every 2-4 weeks with a 10% discount on all orders. You can customize your roast selection, grind size, and delivery frequency. Subscriptions include free shipping on orders over $50, exclusive subscriber-only roasts, and first access to limited editions with the ability to cancel anytime.
What food options does Black Rifle Coffee serve?
Black Rifle Coffee cafes serve breakfast sandwiches ($6.99-$8.99), burritos, bagels, lunch sandwiches and wraps ($8.99-$11.99), salads, and bakery items including pastries, muffins, cookies, and brownies. The menu is designed to complement their strong coffee offerings with protein-rich options perfect for active lifestyles and early mornings.
Does Black Rifle Coffee have sugar-free drink options?
Yes, Black Rifle Coffee offers sugar-free vanilla and caramel syrups for any espresso drink at no extra charge. All black coffee, cold brew, Americanos, and espresso shots are naturally sugar-free. Their Freedom Fuel energy drinks are also sugar-free with only 15 calories per can while maintaining 200mg of caffeine.
What makes Black Rifle Coffee different from Starbucks?
Black Rifle Coffee differs from Starbucks through its veteran-owned identity, higher caffeine content (310mg vs 260mg in comparable sizes), bolder roast profiles, military-themed branding, and commitment to hiring veterans. BRCC focuses on patriotic values and supporting military causes while Starbucks emphasizes wider menu variety, more locations, and lighter roast options.